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Porsche launched the most aggressive electrification strategy

Porsche launched the most aggressive electrification strategy

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Porsche launched the most aggressive electrification strategy. Electric Macan goes into Production in Leipzig 2022.


Porsche has taken electrification into its Leipzig Plant in the German state of Saxony, where its most aggressive electrification strategy was launched.


The groundbreaking ceremony for the expansion of Porsche’s production facility in Leipzig, Germany, has taken place at 12 am March 13 (German time).


Earlier, Porsche’s Global Supervisory Board decided to build the next generation of Macan as a Electric Vehicle — different from other competitors who only launched a subdivision of electric car, and the next generation of Macan will end up with the fuel model and turn to electrification. China is Macan’s biggest market, accounting for about a third of its global sales.


“Electrification and Porsche dynamically fit, and not just because they are highly efficient, but also because they have the sport functions”, Porsche Global President and Chief Executive of Oliver Blume said, “we will invest more than 6 billion Euros in the field of electrification by 2022,  and 50% of the Porsche car will be the new energy vehicles by 2025. ”


This shows that Porsche is going to develop in electric mobility, and its first electric sports car named Taycan will go to market in late 2019.


Over the next decade, Porsche will continue to focus on developing products line, including fuel-efficient cars, plug-in hybrids and electric sports cars. Porsche’s goal is to play a pioneering role in the technology field, so the company has always been closely integrated with future mobility.


Porsche had already decided to produce the next generation Macan at its leipzig plant in early July last year.


Besides increasing capacity, the existing production line will be able to be used to make electric cars in the future through factory expansion. This expansion project underlines the flexibility, efficiency and future viability of the Leipzig plant.


The decision to invest in the Leipzig Plant also reflects Porsche’s confidence in its employees and the plant itself. The expansion also enables Porsche to aggressively develop electrification, ensuring that the Leipzig plant continues to produce the highest quality unique sports cars.The investment in electrification at the Leipzig plant creates an opportunity for Porsche to build pure electric models on its existing production lines in the future. The next Macan is the first example for electrification. Like the Taycan, this compact SUV also comes with 800 volt fast-charging technology.


The history of Porsche’s Leipzig factory is also legendary. When the factory started mass production of Cayenne in 2002, it had only 259 employees. Since then, the plant has grown to become one of the most advanced and sustainable production bases in the automotive industry.


The most underrated Macan model made its first expansion in 2011, and it was a success. The Leipzig factory had grown into a “Fully Equipped Factory” with its own automotive body shop and painting shop.


When the plant opened in February 2014, it was expected to produce 40,000 Macans per year. Today, it produces 90,000 macans per year for the global market. The last expansion at the Leipzig plant was completed two years ago, setting the stage for independent production of the Panamera sports car here and boosting the number of employees to more than 4,000. Porsche has invested more than 1.3 billion Euros in the construction of the Leipzig plant Since its inception in February 2000,.


The next generation Macan body shop will be the fifth expansion of the Leipzig plant.


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